Anna Wilson
Clients include:
HA Ranch, LLC
Areas of Expertise
Marketing Leadership & Team Building
Branding & Content Creation
Communications
Business Growth
Sales Enablement
Customer Success Management
Market Intelligence
Metrics & Reporting
SEO Strategy & Implementation
Work Experience
ESC Spectrum
Senior Corporate Marketing Manager
March 2023-Present
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Corporate Marketing Manager
March 2020-March 2023
I currently serve as the Senior Corporate Marketing Manager for ESC Spectrum, a company dedicated to helping companies comply with air emissions regulations. I started the Marketing team from scratch in 2020. I hired a team of professionals, created new branding and messaging after a name change, debuted a new website and blog, produced a learning management system, and developed GTM and operational processes. Our team is strongly focused on lead gen, closing 800K via website leads in 2023, with other apps still in the works. Due to our SEO efforts, website traffic grew 441%% in 2023 over 2022.​
Current responsibilities:
• Develop, manage, and communicate all corporate branding & messaging.
• Manage a talented and hard-working team of Marketing professionals.
• Manage product launches for software, hardware, and services.
• Webmaster & creative director of escspectrum.com and The Source air emissions compliance blog
• Webmaster & creative director of ESC Spectrum Academy, an online learning platform for customers
• Develop & implement branding for acquisitions
• Report ROI/KPIs across campaigns
• Plan & manage a $800K/year budget
• Manage all User group, training, and webinar events
• Ideate strategy and content for marketing campaigns, including email, web, video, social media, print, and Google Ads
• Manage marketing automation platform and lead gen
American Innovations
Corporate Marketing Manager
July 2011-March 2020
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Marketing Communications Manager
June 2000-June 2020
During my long tenure at American Innovations, first as a Marketing Communications Manager then as a Corporate Marketing Manager, I led all Marketing efforts, from branding (and rebranding after several acquisitions), content planning and creation (print, email, and web) to competitive research and market intelligence. I managed a team of marketing professionals and the budget. I guided all online lead generation efforts and maintained the website and marketing automation platform. My team executed 40 events yearly - from a User Group for all customers, training, and industry tradeshows.
Responsibilities:
• Developed and communicated all corporate branding & messaging.
• Managed a talented and hard-working team of Marketing professionals.
• Created & executed marketing campaigns to drive sales.
• Developed & implemented rebranding for acquisitions
• Reported ROI/KPIs across campaigns
• Planned & managed an $800K/year budget
• Planned & executed over 40 events per year
• Created content for email, web, social media, print, and Google Ads
• Managed website and marketing automation platforms
• Performed competitive research for product development
• Worked collaboratively to implement product launches
Williams Marketing
Copywriter
March 2019-June 2000
Williams Marketing is an advertising agency focused on branding small businesses across the U.S. As a copywriter, I penned radio, TV, and print ads for various products, including jewelry, furniture, food, and cars.
Anna Wilson
Education
University of Missouri-Columbia
Columbia, MO
Master of Arts, Literature
Washington University
St. Louis, MO
Bachelor of Arts, Literature