Background
My specialty is helping companies that are getting their start, have neglected their marketing efforts, or never had a marketing department to take on developing and executing initiatives to grow their business.
I have over 25 years of experience in B2B marketing. An experienced builder and leader of marketing teams, I am well-versed in developing strategic branding, communications, and lead-generation initiatives. I have extensive experience developing corporate processes and working across multiple departments to manage projects, develop and maintain budgets, and plan events. I have over a decade of experience as a music journalist for various magazines and news outlets, including the Austin-American Statesman and Riverfront Times. I have a BA in English Literature from Washington University and a Masters in Literature from the University of Missouri-Columbia.
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While I am a Missouri native (go Cards!), after living more than half my life in Austin, I consider myself an honorary Texan. I am a music nerd and taco aficionado who loves dogs (and donkeys). As a Longhorn and AISD Mom, I am proud to call Austin home.
Experience
I currently serve as the Senior Corporate Marketing Manager for ESC Spectrum, a company dedicated to helping companies comply with air emissions regulations. The company provides SaaS, SaaP, hardware, and services to plants across the U.S. in various industries, including power, refining/petrochem, pulp and paper, metal production, pharmaceuticals, and more.
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I started the Marketing team from scratch in 2020. I hired a team of professionals, developed a new vision and strategy to drive rebranding, debuted a new website and blog, produced a learning management system for both customers and external users, developed GTM and operational processes, and more.
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Our team focuses on growth, lead generation, and customer retention.
American Innovations provides cathodic protection compliance solutions, including SaaS, SaaP, hardware, and services for the oil and gas industry.
During my long tenure at American Innovations, first as a Marketing Communications Manager then as a Corporate Marketing Manager, I led all Marketing efforts, from branding (and rebranding after several acquisitions), content planning and creation (print, email, and web) to competitive research and market intelligence. I managed a team of marketing professionals and the budget. I guided all online lead generation efforts and maintained the website and marketing automation platform.
My team executed 40 events yearly - from a User Group for all customers, training, and industry tradeshows.
Williams Marketing is an advertising agency focused on providing branding for small businesses across the U.S. As a copywriter, I penned radio, TV and print ads for a variety of products, including jewelry, furniture, food and cars.
Education
University of Missouri-Columbia
Columbia, MO
Master of Arts, Literature
Washington University
St. Louis, MO
Bachelor of Arts, Literature