Services
We specialize in laying Marketing foundations for your new or existing business, giving you tools to establish your business, communicate your vision, and grow consistently and purposefully. After understanding your company's vision and goals (or helping you develop a vision and goals in line with a business plan), we provide customized marketing solutions to drive you forward.
Marketing processes can include a range of planning tools for operations, including developing your company's vision and goals, key branding statements, user profiles, communication plans (internal and external), content calendars, GoToMarket strategy, Style Guides, and structured plans for SEO, video, social media, and blog posts. Marketing initiatives can include a variety of channels, including email, website (SEO, content - blog posts and pillar pages), webinars, events, learning management systems, ads, social, conferences, and more.
Aside from creating your Marketing processes, we can assist you with setting up a Marketing department for future success. This includes identifying software that will work best for you (including marketing automation, web design, graphics, metrics and reporting, and more) and is within your budget. We can also help you hire the right candidates (including recommendations on job titles, descriptions, and skill sets).
Our experience is focused on B2B and the energy industry (specifically, air emissions and regulatory compliance for facilities and oil and gas) but can be applied to any business. With decades of marketing SaaP (Software as a Product), SaaS (Software as a Service), hardware, and various services (IT, regulatory, reporting, training, and more), we have the experience to grow your business. Although we are based in Austin, TX, we offer marketing assistance by hour, project, or month to companies across the US.
Strategic Branding
Our strategic branding services are designed to position your business for success in the competitive B2B landscape. We work closely with you to develop a compelling brand identity that resonates with your target audience and sets you apart from the competition.
Marketing Processes
Developing consistent marketing processes is crucial for any business aiming for long-term success. It ensures that your marketing efforts are streamlined, efficient, and aligned with your overall goals. Having established processes allows for better tracking and analysis of performance.
Marketing Campaigns and Content
We plan content that drives campaigns and aligns seamlessly with your strategic branding, visions, and goals. By utilizing the SMART framework, we ensure that every campaign is Specific, Measurable, Achievable, Relevant, and Time-bound.
Performance Metrics & Analytics
Measuring the impact of your marketing efforts is crucial. We provide in-depth performance analytics and actionable insights to optimize your marketing strategies and drive continuous improvement. We use tools like SEM Rush, Google Analytics, Tube Buddy and more.